MEDIA/PUBLISHING BUSINESS SOLUTIONSphoto

If you are in the business of providing information at a profit, we have the capability and sector expertise to help you. With The Conference Department on your team, you can extend your media platforms, enhance your user and marketing relationships, and add to your revenue and margins. Open the door to new profits by getting in touch with us today.

Strategic Consulting

We help you profitably expand your services. We specialize in developing viable business models for new information products.

  • Review of existing properties, markets and business models
  • Survey of market opportunities; competition
  • Compilation of options and recommendations
  • Business plans, projections and budgets for single events and whole lines of business

Sponsorship Marketing

Based on your specific situation and needs, we develop

  • Selling strategies, to create maximum value for your events and other information products
  • Prospect lists based on fit and interest
  • Model packages which allow you to serve multiple sponsor segments

Conference and Trade Show Management

Our services range from strategic and operational reviews to turnkey production, including:

Marketing

  • Participant marketing including database management, website development and management, direct mail and email marketing, print and online advertising
  • Sponsor and exhibit marketing and sales including offer development, prospect development and sales representation
  • Related communications including on-line media, public relations, print media, editorial and promotional copy writing and research for communications decisions support

Logistics

  • RFP development, site selection, and contract negotiation
  • Materials and signage
  • Meeting planning, catering and AV procurement, transportation
  • Temp/on-site labor management
  • Registration — on-site and online
  • Financial management and accounting
  • Post-event evaluation and reporting

Content development

  • Topic and theme development
  • Speaker prospecting and recruitment
  • Entertainment booking
  • Ancillary events for sub-sets of your participating audience

Photos: Elizabeth Daigneau, GOVERNING, used by permission

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SOLUTIONS

Associations
Corporations
Governments
Media/Publishing
Non-profit Institutions


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